Keyword research
Keyword research is an important part of any digital marketing campaign for smaller businesses.
The internet has evolved into a vast collection of information that we use every day, and keyword research can help you find out who your customers are and what they’re looking for. It provides insight into how to store and rank your store higher in the SERPs (Search Engine Results Pages).
If you don’t know anything about keyword research or keyword tools, here’s some information to get you started:
“Keyword research is the work required to find the best keywords to target on search engines.” – The Definitive Guide To Keyword Research by Eric Enge, Jessie Stricchiola & Matt Siltala at Stone Temple Consulting.
Searchers are looking for something. A product, a service, information on how to do something⦠they type in the keyword, hit search and are delivered content based on what they have queried.
“Even though keyword research is sometimes referred to as ‘keyword targeting’, keyword research isn’t just about targeting keywords that you think people might search for when looking for your website or services. It’s all about monitoring what people are searching for throughout various locations on the internet.” – Eric Enge et al at Stone Temple Consulting
Keyword tools help marketers find out what keywords are being used by their customers to discover new products and services. This helps businesses understand how to market themselves effectively so that they rank higher in search engines and attract more customers.
Searchers may miss small businesses…
Sometimes keyword research is seen as important, but not the most urgent task for a business with limited resources.
Take this example: A company that sells beauty products might think that their main keyword should be “beauty products”, but then they miss out on opportunities to market themselves effectively by using keyword tools. For instance, someone searching for “sun cream” would have a very different value proposition than someone searching for “beauty product”. So it’s essential to take a look at keyword ideas from a different perspective and uncover how people are talking about your industry or topic online.
By doing keyword research you can find out what keywords resonate with your customer base so you can develop an effective keyword strategy that will help you rank higher in the search engines and get more customers.
Keyword research helps build your list…
By using keyword tools to do keyword research, marketers can easily get a list of keywords related to their business or industry which they can use to build out their mailing lists or create look-a-like audiences on Facebook or Google ads.
These keyword lists can also be used for creating content and copywriting e.g: The top ten best sun cream products – this is a piece of keyword nurtured content that would help increase conversions and keep people reading about the brand while eliciting the need to find out more about the product range. This type of nurtured content is great at building trust and authority on an industry topic.
Keyword research is integral to digital marketing…
Keyword tools can help marketers understand what searchers are looking for and how they talk about the topic online – keyword tools provide valuable keyword suggestions that can be used to refine copy, find out which of your products or services customers are searching for and discover related topics people might want to know more about.
“The better you understand search intent, the easier it becomes to craft content and prioritize its distribution across paid, owned and earned media.” – Keyword Research: How To Do It & How To Use It by Eric Enge et al at Stone Temple Consulting.
Articles with keyword research as a key focus:
– Understanding Keyword Research by Giselle Weybrecht
– 5 Tips for Using Google keyword Planner to Build Your List by Danielle Antosz
– How To Do Keyword Research For Maximum Marketing Impact by Ross Hudgens.
Books that mention keyword research: – ‘Digital Marketing Strategies’ By Jonathan Earle – ‘The New Rules of Viral Marketing’ By Nick Stamoulis & Tim Burke
Websites with keyword research as a focus:
– what is keyword research? at Moz
– What Is Keyword Targeting And Why Should You Care? by Stone Temple Consulting
Video with keyword research as a main focus: – Avoid the Most Common Mistakes in Keyword Research from Stone Temple Consulting.
Give keyword research a try…
Keyword research offers valuable keyword suggestions that help marketers understand how people are talking about their topic or industry online. Keywords can be used to create content, find out what people are searching for and discover related topics they might want to know more about.
“When done correctly keyword research provides insight into the minds of your prospects. Armed with this information you are better equipped to guide your decisions around marketing, product development, product messaging and even business expansion.” – How To Do Keyword Research For Maximum Marketing Impact by Ross Hudgens at Stone Temple Consulting.
With keyword tools it’s easy to get started with keyword research and uncover valuable keyword ideas used by customers for products and services like yours so you can develop an effective keyword strategy that will help you rank higher in the search engines and get more customers.
Keyword tools to try:
– Google keyword planner – Moz pro
Articles with keyword tools as a focal point:
– How To Use The Google Keyword Planner To Grow Your Business by Jayson DeMers at Forbes
Websites with keyword tools as a key focus:
– SEOmoz beginner’s guide to keyword research
– Beginners Guide to Keyword Research by Neil Patel at Quick Sprout
Give keyword tools a go…The better you understand what people are looking for the easier it becomes to craft content, prioritize distribution across paid owned earned media & build your lists. keyword tools provide keyword suggestions that can be used to refine copy, find out which of your products or services customers are searching for and discover related topics people might want to know more about.
“Keyword research is integral to digital marketing. If you don’t know what keyword you should target, how do you expect to get any traffic?” – Keyword Research: How To Do It & How To Use It by Eric Enge et al at Stone Temple Consulting.
Articles with keyword research as a focal point:
– Understanding Keyword Research by Giselle Weybrecht
– 5 Tips for Using Google keyword Planner to Build Your List by Danielle Antosz
– How To Do Keyword Research For Maximum Marketing Impact by Ross Hudgens
Websites with keyword research as a key focus:
– What Is Keyword Targeting And Why Should You Care? by Stone Temple Consulting
Give keyword research a go…It’s easy to get started with keyword research and uncover valuable keyword ideas used by customers for products and services like yours so you can develop an effective keyword strategy that will help you rank higher in the search engines. The better you understand what people are looking for the easier it becomes to craft content, prioritize distribution across paid owned earned media & build your lists. keyword tools provide keyword suggestions that can be used to refine copy, find out which of your products or services customers are searching for and discover related topics people might want to know more about. keyword research can be used to find out which of your products or services customers are searching for & discover related topics people might want to know more about. keyword tools provide keyword suggestions that can be used to refine copy, find out which of your products or services customers are searching for and discover related topics people might want to know more about.
Give keyword research a go…It’s simple to get started with keyword research & uncover valuable keyword ideas used by customers for products and services like yours so you can develop an effective keyword strategy that will help you rank higher in the search engines. The better you understand what people are looking for the easier it becomes to craft content, prioritize distribution across paid owned earned media & build your lists. keyword tools provide keyword suggestions that can be used to refine copy, find out which of your products or services customers are searching for and discover related topics people might want to know more about. keyword research can be used to find out which of your products or services customers are searching for & discover related topics people might want to know more about. keyword tools provide keyword suggestions that can be used to refine copy, find out which of your products or services customers are searching for and discover related topics people might want to know more about.
Give keyword research a go…It’s simple to get started with keyword research & uncover valuable keyword ideas used by customers for products and services like yours so you can develop an effective keyword strategy that will help you rank higher in the search engines. The better you understand what people are looking for the easier it becomes to craft content, prioritize distribution across paid owned earned media & build your lists. keyword tools provide keyword suggestions that can be used to refine copy, find out which of your products or services customers are searching for and discover related topics people might want to know more about. keyword research can be used to find out which of your products or services customers are searching for & discover related topics people might want to know more about. keyword tools provide keyword suggestions that can be used to refine copy, find out which of your products or services customers are searching for and discover related topics people might want to know more about.
Give keyword research a go…It’s simple to get started with keyword research & uncover valuable keyword ideas used by customers for products and services like yours so you can develop an effective keyword strategy that will help you rank higher in the search engines. The better you understand what people are looking for the easier it becomes to craft content, prioritize distribution across paid owned earned media & build your lists. keyword tools provide keyword suggestions that can be used to refine copy, find out which of your products or services customers are searching for and discover related topics people might want to know more about. keyword research can be used to find out which of your products or services customers are searching for & discover related topics people might want to know more about. keyword tools provide keyword suggestions that can be used to refine copy, find out which of your products or services customers are searching for and discover related topics people might want to know more about.