seo management
This article is the way to manage the search engine optimization in company website. It means that how can we manage seo of different websites and give them a certain value in competitive market. There are lots of techniques and ways but we will share some effective ways which we used at our office for website improvements and increase traffic on it.
This article contains tips and tricks for two major things: 1- Onpage SEOs: This method includes all those settings that user has direct control over its page like meta tags, header tags, sitemaps, headings etc; 2- Off Page SEOs: These settings include social marketing (twitter, facebook), blog commenting, directory submission and other related activities which were done outside site.
Managing Search Engine Optimization
What is Onpage SEOs
On-Page SEO refers to all the factors of a website which can be controlled by user. It includes things like titles, meta descriptions, keywords tags, header tags etc. These are just few main elements that need attention while building home page or any other page on site. There are lots of technical guidelines for making these settings but we will discuss some easy and best ones here: 1- Keywords Tags: Since search engine crawls every page of your site it’s must to put keywords in title tag and meta description too. For example if you have a blog post with topic related to wordpress theme then it should be mentioned in title tag – “What is difference between free and premium wordpress themes” 2- Meta Description: I think this is one of the important settings which should be used to make description more attractive for search engine. You can use keywords in first 150 words after that you should give some information about your blog post 3- Google Authorship Tag: If you are having google plus account then it’s must to put this tag on your site.This tag help to show author profile image with each article on SERP page 4- Header Tags: <H1> and <H2> tags should be placed properly because these are good way to attract user if proper placement is done.
5- Content Optimization
There are lots of factors which decide quality of your site content but i’m sharing few important ones here which should be used to get higher ranks in SERP. a- Use proper keyword density while writing content. Density of 1% is minimum and 2% is maximum while 5 % is considered as good b- Create long tail keywords for your posts. It will help you to rank better in search results c- Try to write article based on user queries which are searched by users frequently d- Make sure that there are no spelling mistakes, grammatical errors etc e- Add lots of information from other related site but make sure that link building technique should not be used
f- Social Marketing: Now a days social media marketing plays very important role in ranking of website. Twitter share holds high value so make sure you tweet your post with its images and description
g- In short article quality is very important factor which influence ranking of your site. So make sure you do proper research before start writing and use SEO friendly title, keywords and description to get better result
You can read more about On-Page Optimization at: http://www.seomoz.org/learn-seo/on-page-factors
What is Off Page SEOs?
In simple words off page optimization is those activities that are done outside website by owner or webmaster. It includes social marketing, directory submissions, blog commenting, forum posting etc. Most of these activities don’t have direct relation with search engine but they help a lot in getting targeted traffic from different directories and forums etc. Some of the main off page SEO activities are as follow: a- Directory Submission: Directory submission is a very easy technique which can be used for getting links from high PR directory. One of my best resources to get free backlinks is http://www.dmoztools.com/ In this site you don’t have to submit your websites URL instead you just have to choose category and write title with 500 characters limit then click on search button, it will show you list of related directories where your post will be listed b- Social Marketing: Twitter has really helped me a lot in ranking of website because i’m following lots of twitter users who tweet about different topics so whenever they tweeted about our topic we got large number of retweets which help us to get higher ranks in SERPs. You can also use Facebook and Google plus for social marketing, there are lots of groups and communities who will help you to promote your website c- Forum Posting: There are lots of forums out their where people share their problems and ask solution so it’s good idea to post over those forums and comment on different posts if possible
d- Blog Commenting: If you have good number of blogs than it’s easy job for you because blogger always welcome genuine comments related with article topic. When you leave a comment on blog make sure that don’t copy paste same comment on different sites
e- Social Bookmarking: One of the best way is using social bookmarking site like Digg, Stumble upon, Reddit etc. Here you need to create accounts and submit your website URL in it. You can find lots of tutorials online about social bookmarking sites so i’m not covering that topic here f- Video Submission: There are many sites like Youtube, Dailymotion which allow you to share video related with content on your site. You can submit link on their site to get more exposure
g- Business Listings: If you have brick and mortar business than adding business listing on different local directories is very important for exposure because people search for local product or service while sitting at home. So make sure you add your details in different directories like http://www.yellowpages.com/ , http://www.locirectorylisting.net/ and http://www.freeclearcounter.com/
h- Press Release Submission: Although there is lots of debate about press release if it helps to boost traffic but i’m including this technique because many webmasters use PR for link building and they get good result from that
i- Social Media Marketing: If you have Twitter, Facebook or Google plus account than you can increase your followers which play role in exposing your website
You can read more about Off Page SEO at: http://www.seomoz.org/learn-seo/off-page-factors
All credits goes to: http://www.seomoz.org/learn-seo/on-page-optimization
http://www.reddit.com
http://www.slideshare.net