Today, one of the biggest challenges for SEO (Search Engine Optimization) experts is to come up with new ways in which they can make their clients’ websites frontrunners when it comes to search engine rankings. This is no easy task, given that most search engines are continuously refining existing algorithms and introducing new ones.
However, this has not stopped our team of SEO experts from finding out what works best for us and our customers. This can be best illustrated by the fact that despite having undergone several changes over the past few years, we have managed to maintain our position as reliable SEO consultants in London.
One thing that has remained constant though is that every time there’s an update in the Google algorithm or any other major change in search engine ranking factors, we always come up with a strategy to cope with the changes and help our clients do better.
In this article, we will be looking at some of these changes that have been most helpful for your website’s search engine ranking. Some of them might still be there while others may no longer work as effectively as they did before. So here is a quick guide on how you can make the most out of any change in SEO factors:
1 -Mobile-Friendly websites
If you thought that only online shoppers would benefit from going mobile-friendly, then think again! Even search engines are now taking note of how easy it is to view a website on a given device and using this information to rank sites accordingly. According to several studies, Google has started to use mobile-friendliness as a major ranking factor and if you want your site to appear on the first page of their results, then you can’t afford to ignore this. So, what do you need to do? In the past, there were several factors that could contribute to a site being considered mobile-friendly â such as how fast it loaded or how easy it was to navigate through â but today every modern browser comes with special features for detecting a website’s mobile-friendliness. All you have got to do is ensure that your main URL either matches the desktop version or redirects people from the mobile version accordingly.
2-Link Diversity
When we say link diversity we mean those links that your website gets from external websites (or even internal pages) that are linking to you with the motive of sending more traffic your way rather than connecting to another page on your site. Most people assume that getting links from external websites is just as good as getting them internally, but this is not actually true.
As a general rule, Google prefers it when they see nofollow tags used for most of the backlinks because it means that they are not trying to manipulate their algorithm in any way or push more traffic to specific pages on your website. So what can you do?
3 – More Social Sharing
You might be thinking why social shares are mentioned right after link diversity, but it’s important to note that these two factors go hand-in-hand with one another. The more websites you get to link to you, the higher the chances of your site getting shared on social media. The reason for this is that inbound links are easily one of the most (if not THE most) powerful ranking factors that Google uses when it comes to judging how relevant a website is at any given time.
So what can you do? Well, if building high-quality backlinks are still something that interests you, then don’t worry; there are still plenty of ways through which you can make this happen! You can either use an automated link-building tool like “Mass Planner” or carry out manual outreach yourself. Either way, it will be up to you to implement quality control measures so as not to end up in what is known as “link penalty” whereby Google starts to suspect you of using underhanded SEO techniques and de-ranks your website accordingly.
4 – Social Media Presence
This is another important factor that we wanted to mention in this article because it plays a major role when it comes to search engine ranking. Bear in mind that most people these days use social media sites like Facebook, Twitter, or Pinterest to look for information before they decide on the right product or service for them.
So if your website doesn’t have a strong social media presence, then this could be negatively affecting your online reputation. The good news though is that setting up accounts on all of these sites is very easy even if you are not technologically savvy. You can use a tool like “Buffer” which makes it possible for you to post and schedule updates across several social media sites at once and all from your browser.
5 -Mobile-Friendly Design
If you want Google to find your site relevant, then make sure that the pages load fast on mobile devices! How do you go about doing this? Well, as we said before if your website follows modern standards (which means HTML5 rather than Flash) then it will be quick to load regardless of what device is being used. Another good idea is to design each page with a certain device in mind so that they display correctly on smartphones and tablets while still looking great on desktop screens.
A good example of this would be using separate menu bars or perhaps taking advantage of responsive design. Just bear in mind that if your website is not mobile-friendly, Google might start to rank other websites higher than yours which are.
So there you have it, folks! These are just some of the most important optimization factors that you need to take into consideration when trying to rank your site with today’s big search engines. If you want to see more articles like this then please let us know by leaving us a comment below!